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Branding Questionnaire
First & last name
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Phone
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Email
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Address
Company name
What does your business do?
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What inspired you to start your business?
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What is your mission statement?
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What are your core values?
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Who is your target audience?
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What adjectives would you use to describe your brand's personality? Here's a list to help you brainstorm adjectives! Bold, elegant, playful, modern, earthy, edgy, whimsical, energetic, artistic, luxurious, trustworthy, calm, clean, vibrant, approachable
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Are there any colors you love or want to avoid?
Are there any brands you admire in terms of style? What do you like about them? (logo, color palette, overall vibe)
Do you already have a logo or any existing brand materials? (if yes, what would you like to keep or change?)
Is there a story or deeper meaning behind your business name that could inspire the logo?
Do you have any specific imagery, symbols, or icons in mind that represent your brand?
What branding items are you looking for?
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Brand Name Development
Logo Design
Color Palette
Typograph
Business card design
Email Signature Design
Tagline/ Slogan Development
Branding Style Guide (a comprehensive document with - logo, color palette, fonts, imagery, icons, tone of voice, etc.) Ensures consistency.
Other
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